03 / A DECISION IN PRACTICE
Investing in a new capability.
Early in Massive Black's history, we accepted an engagement that expanded our services. It was a strategic opportunity we wanted to pursue, but our existing team and processes were not fully equipped for the work. We would need external specialists at higher rates.
As Executive Producer, I assessed feasibility and the tradeoffs, recommended a path, assembled and hired the team, and planned the budget and schedule. We chose to absorb the additional staffing cost as an investment in a service area we wanted to develop.
Some production processes were being established as delivery progressed. During execution, a delay emerged. We informed the client when it became apparent; late delivery had not been part of the plan. The work was delivered to an exceptional standard, but it was late.
The quality helped preserve the client relationship and earn further work. We built the team to continue that new revenue stream and became more selective about accepting similar engagements once we understood their demands. The experience made the cost of organizational readiness tangible.
The staffing investment was deliberate. The delay emerged during execution. Recognizing that distinction matters: leadership includes choosing which risks to accept, communicating when assumptions fail, and carrying the learning into the next commitment.